CUSTOMER ASTONISHMENT: 10 Secrets to World-Class Customer Care by Darby Checketts

CUSTOMER ASTONISHMENT
10 Secrets to World-Class Customer Care

by Darby Checketts
Foreword by Paul B. Brown
Co-author of Customers for Life

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THE “WOW” EXPERIENCE THAT
CREATES CUSTOMER LOYALTY

Great customer relationships make the world go around. Customers give us the opportunity to apply our talents to serve them. Then, they transfer money from their bank accounts to ours so that we have the financial leverage to meet our goals. This simple, everyday economic interdependence is what business success, professional accountability, and personal prosperity are all about.

In today’s competitive world, a satisfied customer is no longer enough. A satisfied customer is still shopping around until you provide that WOW experience and make that WOW connection that creates customer loyalty. To do so, you must move beyond mere customer service to the new world of Customer Astonishment.  Apply Checketts’ profound principles and methods, and make his 10 Secrets to World-Class Customer Care work for you and your team.  Do this, and your personal work satisfaction and your company’s success will transform to new unforeseen heights.

ABOUT THE AUTHOR:
Darby Checketts is the president of Cornerstone Professional Development of Mesa, Arizona, which he founded in 1985. He is known as the originator and worldwide proponent of Customer Astonishment. His work has influenced thousands of organizations and millions of individuals around the globe. His corporate career includes Ford Motor Company and Digital Equipment Corporation. He is the author of seven books and is an astonishing motivational speaker.